Industries
Digital growth calibrated to your business model.
Our method adapts to differences in margin, decision cycle, business constraints and available data.
Direct answer
Do you work with every industry?
Seven Gold supports companies across all sectors, starting from their business model, their decision journey, their constraints and their data.
Sector pages are published progressively, as we document mechanisms genuinely specific to each model.
Model compass
Four models, three questions each.
We sort companies by economic mechanics rather than by industry. The entries below are diagnostic angles to analyse from your data, not conclusions.
- 01
Transactional
Margin, catalogue, acquisition, conversion, retention.
- Where demand forms
- Product and category intent, price comparison, awareness sustained by repetition.
- Where it is lost
- Catalogue depth poorly exposed, cart, delivery, no follow-up after purchase.
- Which decision needs better measurement
- Acceptable acquisition cost per range, margin and repurchase frequency.
- 02
Complex sale
Authority, qualification, cycle, marketing–sales handover.
- Where demand forms
- Search for frameworks and comparisons, referrals, content that builds credibility.
- Where it is lost
- Vague qualification, over-broad promise, break between inbound demand and sales.
- Which decision needs better measurement
- Marketing's actual contribution to pipeline, not to form volume.
- 03
Multi-site network
Central and local governance, local demand, routing, reporting.
- Where demand forms
- Local intent, business listings, arbitration between brand and outlet.
- Where it is lost
- Routing to the wrong location, thin local pages, unreadable consolidated data.
- Which decision needs better measurement
- National and local effects separately, before reallocating any budget.
- 04
Premium brand
Brand and performance tension, experience, multiple markets.
- Where demand forms
- Desirability built over time, quality evidence, brand rather than category search.
- Where it is lost
- Experience out of step with the promise, message diluted across markets.
- Which decision needs better measurement
- What the brand contributes to performance, beyond the last click.
What we address
Observed problem, mechanism, signal to track.
The right-hand column names the indicator to track, never a promised value. No row describes a client result.
Many actions, disconnected from business decisions.
Seven Gold mechanismDiagnostic, ranking by cause, an arbitrated plan.
Signal to trackShare of workstreams tied to a decision and an owner.
Traffic grows, qualified enquiries do not.
Seven Gold mechanismIntent mapping and review of conversion paths.
Signal to trackReported quality of inbound enquiries, by source.
Measurement does not support arbitration.
Seven Gold mechanismRebuilt tracking plan, shared definitions, decision reporting.
Signal to trackGap between tools and internal commercial data.
Channels are steered in isolation.
Seven Gold mechanismContribution model and a shared testing framework.
Signal to trackBudget decisions documented by a test or a data point.
Before we intervene
What we need to learn about your market.
These are not formalities: they determine feasibility and the order of the work.
- Regulatory framework and applicable communication constraints.
- Actual seasonality of demand and calendar effects.
- Decision cycle, number of stakeholders and observed duration.
- Margin structure and the acquisition cost the business can absorb.
- Distribution: direct, intermediaries, marketplaces, network.
- Data available, reliability of measurement and access to tools.
- Internal constraints: delivery capacity, governance, stalled arbitrations.
Scope
One shared method. A reading adapted to each sector.
We adapt our diagnostic and our recommendations to the mechanics specific to each business model.
Method
The same process, calibrated differently.
The sequence stays the same whatever the model; the arbitration criteria and the pace are what change.
- 01
Diagnose
Understand the model, demand, measurement and constraints.
- 02
Prioritise
Rank workstreams by impact, effort and confidence level.
- 03
Deploy
Execute what was arbitrated, alone or with your teams.
- 04
Steer
Track decision indicators and correct the trajectory.
Industries
Frequent contexts, not one page per industry.
These cards describe recurring market issues. They link to the expertise we mobilise, not to a packaged offer per industry.
Hospitality and food service
Share of platform bookings, margin compared to direct booking, and strong seasonality of demand.
Real estate
Contact quality over volume, and qualification criteria that are genuinely useful in the form.
Retail and commerce
Influence of local search on store visits, and matching web traffic with in-store footfall.
B2B services
Long cycles, multiple stakeholders, and content that must hold before any sales contact.
Regulated professional services
Applicable professional constraints and a simple booking journey for appointments.
Tourism and leisure
Highly seasonal demand, international audiences, and consistency between promise and experience.
FAQ
Frequently asked questions
Do you work with regulated industries?
Yes, provided we first identify the applicable regulatory framework and communication constraints together.
Do you build a dedicated page for every industry?
No. We prefer sober reference points linked to the expertise actually mobilised, rather than programmatic pages per industry.
How do you choose the levers suited to my industry?
From the business model, sales cycle, constraints and available data, as outlined in the model compass above.
Do you publish results by industry?
We do not publish any industry figure or result without verifiable proof and the client's agreement.
Identify your main growth lever.
A first conversation situates your model, the bottleneck and the data actually available.
The first conversation is there to qualify the model, the bottleneck and the available data — not to place you in an industry box.