About
Structuring growth, rather than multiplying actions.
Seven Gold Agency started from a simple observation: marketing actions create little value when they are not connected to business decisions. We work from Cannes, France, with French and international clients.
Why we exist
The number of levers is not the first question.
A company may arrive after trying several disconnected actions: a rebuilt site, campaigns, content or successive providers. The question is how those actions connect to decisions.
We built our approach around that idea. First understand the market, the offer and the real economics of the business, then choose the levers, then execute, then measure to decide what comes next.
That means refusing certain requests: launching a campaign on a path that doesn't convert, or producing content without knowing which intent it answers.
Business first
What this changes in practice.
- 01
We start from your numbers, not ours
Margin, average order value, sales cycle, handling capacity: these determine which channels are viable.
- 02
We prioritise before producing
A recommendation without an execution order leaves the decision-maker alone with the trade-off.
- 03
We accept saying no
When a request doesn't serve the objective, we explain why instead of billing for it.
- 04
We keep the reasoning legible
You need to be able to defend internally why a budget is committed and how it will be evaluated.
Editorial responsibility
Naïm Ghezali
He signs the analyses published by Seven Gold Agency.
- Seven Gold’s editorial Substack has 25,000 subscribers.
- Seven Gold wrote the book “Les 50 commandements du marketing digital”.
This editorial work directly informs our research, analysis and advisory work with business leaders.
7 Gold Method
A system in seven pillars.
Vision, Architecture, Identity, Acquisition, Conversion, Data, Expansion: the checkpoints we verify before committing a budget.
- Vision: where to focus effort, and why.
- Architecture: the role of each channel and the sequence of work.
- Identity: a message that holds across every medium.
- Acquisition: reaching demand that is actually useful.
- Conversion: turning interest into explicit demand.
- Data: deciding on reliable ground.
- Expansion: extending what has been stabilised.
Businesses we work with
Different contexts, the same requirement for clarity.
We mainly support these four types of context.
SMEs and mid-sized companies
An established activity, many marketing actions, but little connection between traffic, leads and margin.
Start-ups and entrepreneurs
An offer to validate, limited resources, and a need to decide fast without flying blind.
E-commerce
Acquisition costs under pressure, profitability depending on order value, margin and repeat purchase.
Large accounts
Several teams, several providers, a need for consistency and shared measurement across parties.
Team
Specialised profiles, mobilised as needed.
The team combines skills in strategy, acquisition, SEO, online advertising, conversion and data. Depending on the project, only part of these skills is mobilised: we prefer a small, committed team to a large, diluted setup.
We work as comfortably with a business owner as with a marketing or technical team, adapting the level of detail without changing the reasoning.
Working together
Based in Cannes, mobilised wherever your growth requires.
Meeting format and location are confirmed during scoping and stated in the proposal, according to the project and current availability. We work from Cannes with clients in France and internationally.
- An initial scoping conversation before any proposal.
- A written scope, with owners and milestones.
- Regular decision points, defined in the contract.
- A documented handover designed to support autonomy.
Trust
Certifications & partners
- IONOS Agency Partner (Green Hosting)
- Sortlist Agence vérifiée
- Wix Partenaire Icône
- Google Ads Certification
- Google Analytics Certified Professional
- Google Premier Partner
FAQ
Frequently asked questions
Are you a full-service agency?
No. We describe ourselves as a digital growth consultancy: we start with diagnosis and prioritisation, then execute the chosen work, alone or with your teams.
Do you work outside your region?
Yes. We are based in Cannes and work with businesses in France and internationally. Meeting format and location are confirmed during scoping and stated in the proposal.
Can we hand you only execution?
That's possible if the strategic framework already exists and is shared. Otherwise, we propose a short diagnosis before committing to execution.
Next step
Let's see if the way we work matches yours.
A scoping conversation identifies the questions that must be answered before deciding whether support makes sense and in what format.