Website design & rebuild
A clear site designed for speed and a lower-friction path to action.
A website is not a digital brochure: it is where interest becomes a qualified request. We treat it as a commercial asset, with the message decided before the design and measurement planned before launch.
Direct answer
What does a website project actually involve?
It starts with message and architecture, then copywriting, design, development, SEO and measurement — in that order, to reduce avoidable rework once design and development begin.
Important considerationWe do not promise a fixed timeline, ranking gains or zero traffic loss. A rebuild plan inventories URLs, redirects and measurement to reduce and detect migration risk.
Design blueprint
The blueprint of a page that has to convert.
Before any art direction, each page is described through four zones and the exact role of each. A zone that serves none of these roles is removed, regardless of how good it looks.
Message: what you do, for whom, and why it is credible — readable without scrolling and without jargon. Journey: the sequence of questions in the order the visitor asks them, not the order of your org chart. Proof: what makes the promise verifiable. Action: one main action per page, stated with what the visitor actually gets from it.
Process
Seven steps, in an order that protects the outcome.
Art direction comes after message and architecture, to reduce avoidable rework once design and development begin.
- 01
Strategy & message
Audiences, promise, objections, available proof, expected action on each page.
- 02
Architecture
Sitemap, journeys by intent, hierarchy of conversion pages.
- 03
Copywriting
Decision-oriented writing: what the visitor needs to understand, believe, then do.
- 04
Art direction
A visual system consistent with your positioning, built into reusable components.
- 05
Development
Careful build, accessibility, mobile compatibility, editable content depending on the technical choice.
- 06
SEO & performance
Indexable structure, metadata, load time, redirects in case of a rebuild.
- 07
Measurement
Conversion events defined and verified before launch.
Example framework used during the engagement. It is adapted to your context, data and decisions.
Rebuild
A rebuild is prepared with an inventory, not a mockup.
A rebuild's risk is not visual: it lies in URLs that disappear, content that performed and gets abandoned, and measurement reset without anyone noticing.
We start from what exists: traffic-bearing URLs, conversion paths and redirect needs. A temporary or lasting drop remains possible; the plan is designed to detect it quickly and define remediation.
- Before launch
- URL inventory, redirect plan, content kept, conversion events verified.
- After launch
- Monitoring of errors, redirects and measurement, over a period agreed at framing.
Formats
Three scopes, one standard.
New build
A first structured site, when positioning has just been clarified or the business is scaling.
Rebuild
Taking over an existing site: preserving SEO equity, redirect plan, fixing friction points.
Landing page
A dedicated page for a campaign or offer, designed to be tested and measured on its own.
Deliverables
What is handed to you.
- Framing note: audiences, message, conversion objectives.
- Sitemap and journeys by intent.
- Mockups of key templates.
- Content written or integrated from your material.
- Site built, tested and reviewed.
- Handover: access, short documentation, walkthrough.
Read next
Related pages in English.
- Website by subscription
The same standard, with the investment spread over time.
- SEO & GEO
A new site is a good moment to fix technical foundations before content.
- Google Ads
A conversion-focused site changes how paid traffic performs.
FAQ
Frequently asked questions
Which technology or CMS do you use?
It depends on the need: expected editorial autonomy, page volume, performance constraints, existing integrations. We do not favour a single technology and we explain the trade-off before locking it in.
Will we be autonomous to edit the site afterwards?
That is a framing goal. If editorial autonomy is a priority, we choose a solution that allows it and plan the handover training. Some structural changes will remain technical.
How long does a project take?
It depends on the number of templates, content production and how fast approvals move. The schedule is set in the proposal, with the dependencies that can shift it.
Does a rebuild hurt SEO?
The risk exists if ignored. We inventory URLs and existing traffic, plan redirects and keep the content that performs. A temporary variation remains possible after launch.
Do you provide maintenance afterwards?
Yes, depending on the contract: updates, fixes, evolutions. That is also the purpose of the subscription formula if you prefer to spread the investment.
Next step
Let's look at what your site needs to produce.
Before discussing mockups, we clarify the expected action and the volume of demand the site needs to support.