Method
From complexity to decisions that move things forward.
Our method works on two levels: an engagement process that structures the relationship, and a seven-pillar growth system that structures the work. The first sets the pace of decisions; the second helps surface dependencies before work is prioritised.
Direct answer
Do we need to go through all seven pillars to work with you?
No. The diagnostic shows which pillars are already solid and which ones are blocking. An engagement can focus on just two pillars, as long as the state of the others is known.
LimitPhase length depends on scope, data availability and your organisation. We set dated milestones in the proposal rather than a standard duration.
Level 1 — Process
Diagnose, prioritise, deploy, steer.
Each phase ends with an explicit decision. Moving to the next one before that decision is made means executing in the dark.
- 01
Diagnose
Understand the market, the offer, the available data and what has already been tried. Separate symptoms from causes before any recommendation.
- 02
Prioritise
Rank projects by impact, effort and confidence level. Accepting that not everything launches at once is what makes the plan workable.
- 03
Deploy
Execute with your teams or on your behalf, project by project, with a named owner and verifiable milestones.
- 04
Steer
Review results at agreed checkpoints, keep what works, fix or stop the rest, and document the decisions.
Level 2 — 7 Gold method
Seven pillars, one decision chain.
The pillars are not services bought separately: they are the checkpoints of a system. Automation and AI stay cross-cutting means used across several pillars, never a pillar on their own.
- 01
Vision
Where to concentrate effort: market, promise, offer economics, indicators that count. Output: a scoping note that makes trade-offs explicit.
- 02
Architecture
How the system is organised: role of each channel, decision journey, dependencies, project sequence. Output: an ordered roadmap rather than a list of actions.
- 03
Identity
What you say and how you are recognised: message platform, available proof, consistency across channels. Output: a discourse every touchpoint can sustain.
- 04
Acquisition
Where to reach demand: intents covered, channels to test, entry cost, capacity to handle leads. Output: an acquisition plan sized to your real means.
- 05
Conversion
What must be fixed before accelerating: journeys, pages, message, friction, qualification. Output: a list of fixes ranked by revenue impact.
- 06
Data
What to base decisions on: measurement plan, tracking reliability, decision indicators, reading cadence. Output: a dashboard used to decide, not to decorate.
- 07
Expansion
What to extend and when: segments, areas, offers, automation of what is stabilised. Output: an extension framework built on what already works.
Principles
What governs our choices, even under pressure.
Strategy before execution
A well-executed action on the wrong priority costs twice: the budget spent and the time lost.
Consistency before volume
Three aligned projects are worth more than ten initiatives contradicting each other across channels.
Measure to decide
We measure to make a decision less risky, not to produce a report.
Clear responsibility
Every project has a named owner, on the agency side and on yours, with a known deadline.
Transfer of understanding
You should be able to explain, without us, why a decision was made and how it will be checked.
Naming what is not guaranteed
No ranking, no volume, no timeline is promised. What is committed to is the approach and the deliverables.
Split of work
What we handle, what we expect from you.
The quality of an engagement depends as much on access to data and decision-makers as on the work delivered.
- We handle: diagnostic, prioritisation and roadmap.
- We handle: execution of the projects entrusted to us and coordination of contributors.
- We handle: the measurement plan and the reading of results.
- We expect: an available decision-maker at checkpoints.
- We expect: access to data, ad accounts and tools.
- We expect: business context — margins, cycles, capacity to process leads.
FAQ
Frequently asked questions
Do we need to go through all seven pillars to work with you?
No. The diagnostic indicates which pillars are already solid and which ones are blocking. An engagement can cover just two, as long as the state of the others is known.
How long does a phase take?
It depends on scope, data availability and your organisation. We set dated milestones in the proposal rather than a standard duration.
Do you work with our in-house team?
Yes. We can define what stays with your team and what we execute, to avoid duplication and unowned areas.
What happens if a project produces no result?
It is stopped or corrected at the next decision checkpoint, with an explanation of what was learned. An inconclusive test remains useful information if it was properly instrumented.
Next step
Let's start with the diagnostic, not the quote.
A scoping conversation helps identify which pillars are actually blocking growth and the order in which to address them.