Blog
SEO, GEO and search
This page gathers a selection of Seven Gold Agency blog articles grouped under the theme "SEO, GEO and search".
Advanced Google Search: Operators, Commands, and SEO Workflows
Advanced Google search operators narrow results by source, phrase, file type, date, title, URL, and other constraints. They are useful for research and quick SEO checks, but their results are approximate and should not replace Search Console or a crawler.
Perplexity SEO: a protocol for earning citations
There is no public formula that guarantees a Perplexity citation. Seven Gold’s CITE framework organizes what can be controlled: access, information, trust and evaluation across a dated prompt panel.
GEO Agency: How to get visible in ChatGPT and AI search engines?
Performance-driven GEO agency: improve your visibility in ChatGPT, Gemini, Perplexity, and Google AI to generate qualified leads.
Website architecture: a method for SEO, UX and migration
A decision-led method for organizing pages, guiding visitors, supporting SEO and protecting a redesign without relying on an arbitrary click rule.
Alt text: an accessibility and SEO method by image type
Choose alternative text according to an image’s function, with a decision tree and examples for informative, decorative and functional images.
Ongoing SEO support: governance, actions and measurement
Ongoing SEO support is not valuable because of the number of deliverables sent. Its value is keeping a prioritized backlog moving, assigning the right owners, controlling releases and connecting search signals to commercial opportunities.
SEO for French notarial offices: local visibility
A France-specific method for making a notarial office easier to find through useful, accurate and local information, without confusing SEO with unrestricted advertising.
SEO for French accounting firms: services and leads
A France-specific method for making a firm visible for the services and areas it genuinely covers, then qualifying inquiries without promising new clients.
SaaS SEO: connect search, activation and pipeline
A SaaS SEO strategy starts with the product: ICP, job, use case, alternative, integration and value moment. Every page must then connect to signup, activation, pipeline and retention.
Law Firm SEO: Build Visibility, Trust, and Qualified Leads
Law firm SEO helps your practice appear when potential clients actively search for legal guidance. The right strategy combines useful content, local visibility, technical performance, and a clear path from search to consultation.
Search Everywhere Optimization: definition, challenges and business impact
Search Everywhere Optimization: understand this evolution of SEO and how to optimize its visibility on all search engines, AI and key platforms.
Crawl Budget: Definition, Diagnosis, and SEO Optimization
Crawl budget combines the URLs Googlebot can crawl with the URLs it wants to crawl. It matters primarily on large, frequently changing, or poorly controlled sites.
GEO vs AEO: differences, evidence and measurement
GEO and AEO remain unstable terms. This decision map separates objectives, surfaces, levers, evidence and limits, then provides one protocol for Google, Perplexity and ChatGPT.
What Is an LLMs.txt File? Purpose, Limits, and SEO Context
Learn what a LLM.txt file is, how it works, and why it can strengthen your SEO & AI strategy for 2026.
SEO consultant: role, rates and criteria for choosing the right expert
What does an SEO consultant do, how much does it cost and how do you choose the right expert for your business? Discover the role of the SEO consultant
Voice Search Optimization: Get Ready
Learn how to optimize your content for voice search and capture qualified traffic in an era where 50% of searches will be voice.
Google AI Overviews and AI Mode: A Practical SEO Guide
Google AI Overviews and AI Mode create new discovery paths, but they do not require a separate SEO playbook. Strong technical access, useful answers, original evidence, clear structure, and qualified measurement remain the practical priorities.
How to improve SEO and reach position zero on Google
Position zero is the featured snippet Google may display above standard organic results. Learn how to answer the search intent clearly, structure the page and remove technical barriers—without treating the result as guaranteed.
The Future of SEO: Search, AI, and Qualified Visibility
Are you interested in the future of SEO? Don't miss this article that introduces you to new practices and opportunities in the field of SEO.
SERPs: definition and a method for analyzing search results
Understand a SERP, distinguish controllable elements from those you can only influence, and choose the right page format without promising a snippet.
PBN SEO: risks, economics and durable alternatives
A PBN concentrates authority risk in a network controlled to influence rankings. This decision framework compares its full cost, maximum loss and alternatives that also build reputation.
Google E.E.A.T: The Key to Boosting Your Online Visibility
In the vast world of SEO, understanding and applying the principles of Google E.E.A.T (Expertise, Authoritativeness, Trustworthiness - Expertise, Authority, Reliability) has become essential to improve online visibility and position yourself as a leader in your sector.
Canonical URLs in SEO: What They Are and How They Work
In the complex and constantly evolving world of SEO, understanding the concept of canonical URLs is essential to optimize the visibility of a website on search engines.
SEO: The Basis for Improving the Positioning of Your Website on Search Engines
SEO (Search Engine Optimization), or natural referencing, includes all the techniques aimed at optimizing a website to improve its ranking in search engine results
VSEO: Video SEO for Google, YouTube and TikTok
VSEO improves video discovery across Google, YouTube, TikTok, and websites by connecting search intent, packaging, viewer satisfaction, technical eligibility, distribution, and measurement.
Google EEAT: The Crucial Evolution for Quality SEO on Google
The concept of Google EAT (Expertise, Authoritativeness, Trustworthiness), which is already essential in the SEO strategy, has recently been enriched with an additional element,
Blogging: Key to Digital Marketing Success
Blogging is an increasingly essential practice in the current digital landscape.
Backlinks in SEO: what they are, why they matter, and how to earn quality links
Learn what backlinks are, why they matter for SEO, and how to earn high-quality links without risking Google penalties. A practical guide to building a strong, sustainable backlink profile.
Google Business Profile: The 2026 Guide to Local Visibility
Google Business Profile helps local businesses appear in Google Search and Maps, present accurate information, earn customer trust, and generate calls, visits, directions, and qualified leads.
YouTube SEO: How to Rank Videos and Earn Qualified Views
YouTube SEO is about optimizing your videos to appear at the top of YouTube search results. This includes using relevant keywords in titles, descriptions, and tags, as well as creating high-quality content that grabs viewers' attention.
Local SEO: How to dominate local search results
Today, more and more businesses are looking to attract local customers. Local SEO is a crucial element in helping them stand out and appear at the top of local search results on Google.
What is Google SEO?
Google SEO is a crucial process to improve the visibility and relevance of a website in search results. This comprehensive guide explores essential strategies and practices for optimizing your online presence.