GEO Agency: How to get visible in ChatGPT and AI search engines?

A GEO agency helps your business be understood, cited, and recommended by artificial intelligence engines like ChatGPT, Gemini, Perplexity, Claude, and Google’s AI Overviews.

It doesn't just aim to get your site to appear in a list of results. It works on all the signals that allow AIs to consider your brand a reliable source: content, technical SEO, structured data, authority, external mentions, and reputation.

The ultimate goal isn't to accumulate flattering citations. It is to transform this new visibility into branded searches, qualified traffic, leads, and revenue.

What is a GEO agency?

A GEO agency is an agency specializing in Generative Engine Optimization. Its role is to increase the probability that a business, brand, or piece of content is used in the answers produced by generative search engines.

GEO complements traditional SEO.

SEO primarily seeks to rank a page in Google or Bing results. GEO seeks to make a brand clear, relevant, and credible enough to be selected in a response synthesized by an artificial intelligence.

This discipline was formalized in a study presented at the 2024 KDD conference. The researchers describe GEO as a framework for optimizing content visibility in generative engines. In their experimental environment, certain methods improved this visibility by up to 40%. However, this figure is not a promise of commercial results: it depended on a specific protocol, queries, and pre-selected sources.

What is the role of a GEO agency?

A GEO agency addresses four main problems.

The first is absence. Your brand does not appear when users ask an AI to recommend a provider, solution, or method in your field.

The second is understanding. The information available about your business is too vague, contradictory, or scattered for systems to precisely identify what you offer.

The third is credibility. Your site claims you are an expert, but this expertise is not sufficiently confirmed by evidence, reviews, publications, identifiable authors, or external sources.

The fourth is conversion. Your brand is sometimes mentioned, but this visibility does not lead to a relevant page or an offer tailored to the user's intent.

The work of a GEO agency therefore consists of building a coherent chain:

User question → understanding intent → selecting sources → brand citation → visit or branded search → conversion.

Which engines does a GEO agency work on?

A GEO strategy can cover several environments:

• ChatGPT Search;
• Google AI Overviews and AI Mode;
• Gemini ;
• Perplexity ;
• Microsoft Copilot ;
• Claude when using search functions ;
• vertical search engines integrating generative answers.

These platforms do not all function in the same way.

ChatGPT Search can rephrase a question into several targeted queries, consult web sources, and include citations in its response. OpenAI also notes that results may depend on context, location, and successive searches performed by the system.

For its part, Google indicates that its AI features may use a "query fan-out" technique. A single question then triggers multiple searches related to different sub-topics before the response is constructed.

A serious GEO agency therefore does not test a prompt just once before declaring the mission accomplished. It works with multiple phrasings, multiple engines, and multiple readings over time.

Why hire a GEO agency?

Internet users are no longer just looking for a list of sites to compare.

They ask directly:

• which agency to choose ;
• which software meets their needs ;
• which solution is suitable for their sector ;
• which method offers the best cost-to-result ratio ;
• which providers are credible in their city ;
• what alternatives exist to a well-known brand.

The generated answer then acts as an initial filter.

If your company never appears there, it may be excluded from the selection before the user even checks Google, visits your site, or requests a quote.

Be visible when AI recommends a service provider

Not all citations are created equal.

Being mentioned in an answer to the question "what is GEO?" can boost your editorial visibility.

Being recommended in an answer to "which GEO agency should a French SME choose?" can create a business opportunity.

A GEO strategy must therefore prioritize questions based on their business value, rather than their assumed volume.

At Seven Gold Agency, priority must be given to prompts that meet several criteria:

• a clear commercial intent;
• a problem the agency knows how to solve;
• a profitable potential client;
• a relevant geographic area or sector;
• a page capable of converting the request;
• a realistic probability of gaining visibility.

This approach avoids spending months on citations that have no impact on the pipeline.

Defending your reputation in generated responses

Absence is not the only risk.

An AI can also present:

• an old offer that no longer exists;
• an incorrect service area;
• information from an obsolete directory;
• a description of the company that is too generic;
• a competitor as a primary reference;
• reviews or critiques without context;
• confusion between two companies with similar names.

GEO therefore includes a digital reputation dimension.

You must verify what search engines say about the brand, the sources they use, and the characteristics they associate with it.

This monitoring must be linked to a broader strategy ofmarketing audits, online reputation management, and public information consistency.⁠

What is the difference between an SEO agency and a GEO agency?

An SEO agency seeks to improve a site's visibility in traditional search engines.

A GEO agency seeks to improve a brand's presence or its content within the responses generated by artificial intelligence systems.

The distinction exists, but the opposition is often exaggerated.

GEO still relies on a large part of the fundamentals of search engine optimization⁠:

• pages accessible to crawlers;
• indexable content;
• clear architecture;
• internal linking;
• useful answers;
• credible sources;
• topical authority;
• entity consistency;
• structured data that matches visible content.

Google confirms that no special optimization or proprietary GEO tags are required to appear in its AI Overviews or AI Mode. Standard SEO best practices still apply. Google specifically recommends making content accessible, facilitating discovery through internal linking, and using structured data that is consistent with the page.

Why SEO remains the foundation of GEO

A generative engine cannot properly use a page it cannot discover, read, or understand.

Before discussing citations in ChatGPT, you must first verify:

• indexing of strategic pages;
• click depth;
• canonical tags;
• any potential blocks in the robots.txt file;
• mobile performance;
• heading structure;
• the presence of crawlable text;
• internal linking between pages;
• consistency between the company, services, authors, and target areas.

A company with weak SEO foundations should not divert its budget toward a cosmetic GEO campaign.

It must first fix whatever is limiting its discoverability.

What GEO adds to organic search

GEO expands the scope.

It looks beyond just rankings and clicks to also include:

• the questions asked to AI engines;
• the brands mentioned;
• the sources selected;
• the placement of each brand within the response;
• the sentiment associated with the company;
• the consistency of a citation across different phrasings;
• the presence of incorrect information;
• the share of voice against competitors;
• the likelihood of a passage being extracted and paraphrased;
• the potential influence on brand searches and conversions.

GEO also introduces a multi-source logic.

The company website remains essential, but AIs can draw from media outlets, comparison sites, professional profiles, videos, reviews, industry publications, or community discussions.

You don't have full control over the landscape. You must build a consistent presence across multiple touchpoints.

Why most companies get GEO wrong

GEO is attracting the same shortcuts that SEO did in its early days.

Companies are looking for the magic tag, the perfect keyword density, or the prompt that will force ChatGPT to cite their brand.

This approach generally leads to artificial content, misleading KPIs, and poor business results.

Mass-producing AI content

Publishing 300 automatically generated articles does not build authority.

It often creates:

• pages that repeat the same ideas;
• cannibalization between multiple pieces of content;
• unverified information;
• generic introductions;
• fabricated examples;
• pages with no backlinks or distribution;
• editorial debt that is costly to maintain.

For its AI experiences, Google recommends producing unique and genuinely useful content, rather than interchangeable content designed solely for the search engine.

Artificial intelligence can accelerate research, structuring, or updating. It does not replace field experience, evidence, or human oversight.

Looking for a formula to manipulate ChatGPT

No agency can guarantee that a specific model will recommend your brand for every query.

Generative engines are closed, variable, and evolving systems. Responses can change based on:

• the prompt phrasing;
• the date;
• the location;
• the available sources;
• the model used;
• the conversation history;
• engine updates;
• the randomness of the generation process.

An agency can increase the likelihood of being understood and selected. It cannot control the final response.

Any promise of a guaranteed position in ChatGPT should therefore be considered a red flag.

Measuring mentions without measuring business impact

A company can appear in 50 prompts and generate zero customers.

Conversely, a single recommendation on a highly commercial query can influence multiple sales.

Counting citations is not enough.

They must be categorized by:

• their intent;
• their actual visibility within the response;
• the type of mention;
• the user profile;
• the relevant market;
• the landing page;
• the observed conversions.

The right KPI is not "how many times does our brand appear?".

The right question is:

On which purchasing decisions does our brand exert influence?

Treating GEO separately from SEO and reputation

GEO is not an isolated operation.

A high-performance strategy connects:

• SEO;
• content marketing;
• public relations;
• customer reviews;
• local presence;
• structured data;
• brand identity;
• conversion optimization;
• data analytics.

A perfectly structured page that is unknown to the market may remain invisible.

A famous brand that is poorly described may be cited inaccurately.

High visibility without a suitable landing page can generate traffic without revenue.

The system must be consistent from end to end.

Our 7-step GEO agency method

A serious GEO strategy begins with an initial measurement and ends with a business analysis.

In between, Seven Gold works on foundations, content, authority, and conversion.

1. Map high-value commercial prompts

We identify the questions prospects are likely to ask during their decision-making journey.

These questions are grouped by intent:

• problem discovery;
• solution research;
• method comparison;
• provider comparison;
• company validation;
• local search;
• industry-specific search;
• pricing inquiries;
• alternative search.

Each prompt is then prioritized based on its customer value, proximity to purchase, and the brand's current credibility.

This step prevents confusing visibility with demand.

2. Measure current AI visibility

We establish a baseline before making any changes.

The audit can measure:

• the engines where the brand appears;
• the prompts that trigger a mention;
• the most visible competitors;
• the pages and domains cited;
• the brand's position in the response;
• the characteristics associated with the company;
• incorrect or outdated information;
• the differences between various phrasings of a question.

Tests must be repeated. A single screenshot does not constitute a reliable measurement.

3. Audit SEO and technical foundations

We then verify whether the site can be properly crawled, indexed, and understood.

The audit covers, in particular:

• architecture;
• crawl;
• indexing;
• internal linking;
• sitemaps;
• canonical tags;
• performance;
• mobile compatibility;
• visible content;
• structured data;
• consistency of business information;
• author pages;
• service pages ;
• thematic depth.

When issues extend beyond the scope of GEO alone, this analysis can be integrated into a comprehensive marketing audit⁠.

4. Strengthen content and entities

We then optimize pages that have the potential to become authoritative sources.

Content optimized for AI engines should generally provide:

• a direct answer;
• a clear definition;
• standalone sections;
• ordered steps;
• concrete examples;
• explicit limitations;
• recent sources;
• identifiable authors;
• visible updates;
• consistent terminology.

The goal is not to write for a machine.

It is to write clearly enough for a human to understand quickly and for a machine to extract the information accurately.

We also strengthen the relationships between entities: company, founders, experts, services, sectors, geographic areas, and evidence.

5. Develop external trust signals

A brand does not become a benchmark simply by claiming it on its own website.

We identify external sources capable of confirming its expertise:

• specialized media;
• partner sites;
• credible directories;
• podcasts;
• videos;
• interviews;
• case studies;
• customer reviews;
• professional associations;
• expert publications;
• legitimate comparisons.

The goal is not to manufacture fake reviews or recommendations.

It is to make real evidence more visible, consistent, and accessible.

6. Test AI engines

After optimizations, we repeat the tests on a stable panel of prompts.

We compare:

• citation frequency;
• share of voice;
• sources used;
• position in the response;
• sentiment;
• accuracy of information;
• discrepancies between engines;
• variations between phrasings.

The results are used to decide which pages to strengthen, which evidence to add, and which gaps to fill.

7. Linking visibility to leads and revenue

The final step is to connect GEO data with marketing data.

We specifically analyze:

• identifiable referral traffic;
• branded searches;
• direct visits to cited pages;
• assisted conversions;
• forms;
• calls;
• appointments;
• opportunities in the CRM;
• influenced revenue.

Attribution will sometimes remain imperfect.

A user might discover a brand in ChatGPT, remember its name, and then search for it on Google two days later. The lead will then be attributed to branded SEO, even though AI played a role in the discovery.

It is therefore necessary to cross-reference multiple signals rather than claiming to have perfect attribution.

What does our GEO agency's support include?

The scope depends on the site's maturity, the market, and the objectives.

Support can include the following components.

GEO audit and competitive benchmarking

The audit establishes the baseline.

It generally includes:

• a prompt map;
• a competitor benchmark;
• an analysis of cited sources;
• a measurement of share of voice;
• a verification of brand information;
• an analysis of existing content;
• a list of opportunities ranked by impact.

The final report must lead to decisions, not just a collection of screenshots.

Editorial strategy and page optimization

We determine which content to create, enrich, merge, or delete.

The strategy may include:

• service pages;
• guides;
• comparisons;
• case studies;
• FAQs;
• glossary;
• industry pages;
• local pages;
• author content;
• trust pages;
• multimedia content.

We avoid creating multiple pages that target the same intent.

Every piece of content is assigned a specific role in the architecture: to attract, educate, reassure, or convert.

Structured data and technical optimization

Structured data helps search engines interpret specific elements on the page.

Depending on the content, we may recommend schemas such as:

• Organization;
• LocalBusiness;
• Person;
• Service ;
• Article ;
• BreadcrumbList ;
• FAQPage ;
• VideoObject.

However, there is no "GEO schema" that guarantees appearance in AI search engines.

Google states that no special markup is required for its generative features. Structured data must primarily match the visible content exactly.

Authority, mentions, and multi-channel presence

When the site lacks sufficient external evidence, the plan can include:

• digital PR ;
• editorial partnerships ;
• verifiable testimonials ;
• expert contributions ;
• LinkedIn posts ;
• YouTube videos ;
• professional profiles ;
• local presence ;
• acquisition of relevant backlinks.

This section should remain selective.

Ten credible mentions in relevant environments are worth more than 500 artificial links with no audience.

GEO dashboard and reporting

Reporting should be divided into three levels.

The first measures presence:

• mentions;
• citations;
• search engines covered;
• share of voice;
• competitive visibility.

The second measures engagement:

• visits;
• branded searches;
• strategic page views;
• assisted conversions.

The third measures business impact:

• qualified leads;
• appointments;
• opportunities;
• sales;
• influenced revenue.

This structure prevents visibility metrics from masking a lack of commercial results.

How do you measure the results of a GEO agency?

GEO is more difficult to measure than traditional SEO.

In Google, a position can be tracked for a specific query. In a generative engine, the response varies and the brand can be cited in several ways.

Therefore, a set of metrics must be used.

Share of voice and citation frequency

Share of voice compares your brand's presence to that of competitors across a panel of prompts.

It can measure:

• the percentage of responses containing the brand;
• the number of citations;
• the placement within the response;
• the frequency of a positive recommendation;
• the diversity of the engines involved.

This measurement must be repeated with similar phrasings to avoid drawing conclusions from an isolated response.

Traffic, brand searches, and assisted conversions

Traffic directly identifiable from AI engines represents only a portion of their impact.

You should also track:

• trends in brand queries;
• direct traffic;
• pages visited after a mention;
• forms mentioning ChatGPT or an AI;
• conversions preceded by an informational visit;
• responses to "how did you hear about us?" questions.

Google suggests that clicks from its AI experiences may be more engaged, but this signal should be verified against a company's own data rather than generalized across all sites.

Leads, pipeline, and influenced revenue

A GEO agency must be able to explain how visibility contributes to revenue.

It must not invent causality.

Tracking can, however, correlate:

• the refined commercial prompt;
• the cited page;
• the increase in brand searches;
• the created lead;
• the source declared by the prospect;
• the opportunity in the CRM;
• the generated revenue.

This approach is less flashy than a mention counter. It is much more useful for managing a budget.

How much does a GEO agency cost?

The price of a GEO agency depends on the actual scope of the mission.

A one-off audit does not require the same resources as support covering multiple languages, multiple markets, and dozens of competitors.

The main factors are:

• the number of engines tracked;
• number of prompts tested;
• frequency of reports;
• number of competitors;
• site size;
• quality of SEO foundations;
• volume of content to be revised;
• production of new content;
• need for public relations;
• number of languages;
• analytics and CRM integration;
• level of support required.

A serious proposal must specify what is included.

A subscription presented as "GEO tracking" but limited to a few automated screenshots provides little value.

One-off audit or monthly support?

A one-off audit is suitable when the company wants to:

• understand its current visibility;
• identify key competitors;
• detect brand errors;
• prioritize actions;
• verify if the channel is worth the investment.

Monthly support becomes relevant when a company needs to:

• produce or optimize multiple pieces of content;
• build authority;
• keep up with a competitive market;
• regularly test multiple search engines;
• operate in several languages;
• link results to the sales pipeline.

The choice should depend on your execution capacity.

Ordering a comprehensive strategy without a team to implement the recommendations just creates another document, not a competitive advantage.

How long does it take to see GEO results?

There is no universal timeframe.

A well-known brand that is technically sound and cited by multiple sources can progress faster than a new site with no content or authority.

The timeline depends in particular on:

• indexing;
• existing authority;
• competition;
• publishing cadence;
• the speed at which mentions are acquired;
• the frequency of search engine updates;
• the type of query being targeted.

Initial changes can sometimes be observed after indexing or content updates. Steady progress generally requires several cycles of publishing, testing, and adjusting.

What a GEO agency can control

An agency can control:

• the quality of the audit;
• the selected prompts;
• the site structure;
• the quality of the content;
• data consistency;
• the presence of evidence;
• the distribution strategy;
• monitoring;
• the frequency of iterations.

It can also precisely document the results.

What no reputable agency can guarantee

An agency does not control:

• a search engine's algorithm;
• a model's refresh rate;
• the sources selected for each generation;
• platform policy changes;
• the exact wording of the response;
• maintaining a permanent citation.

GEO improves probability. It does not create a vested right to a recommendation.

How do you choose a GEO agency?

Since the GEO market is new, many providers have simply rebranded their SEO offerings.

That is not necessarily a problem. A strong grasp of SEO provides a useful foundation.

The problem arises when the agency uses a new acronym without adapting its methods, testing, or reporting.

Questions to ask before signing

Ask the agency:

• How do you select prompts?
• How do you measure the baseline before starting?
• Which engines do you work with?
• Do you repeat tests?
• How do you manage variations in responses?
• What deliverables will I receive?
• Who produces and verifies the content?
• How do you handle external sources?
• Which KPIs do you link to leads?
• How do you distinguish between correlation and causation?
• What actions are included in the price?
• What does my team need to execute?

An agency capable of providing precise answers inspires more trust than one that simply promises to "dominate ChatGPT."

Red flags

Be wary of providers who:

• guarantee a top position in ChatGPT;
• present a single response as definitive proof;
• do not conduct any SEO audits;
• produce hundreds of pages without oversight;
• never mention external sources;
• only measure mentions;
• refuse to specify deliverables;
• use studies without explaining their limitations;
• confuse visibility with revenue;
• sell GEO as a total replacement for SEO.

A credible method also acknowledges its limitations.

Why choose Seven Gold as your GEO agency?

Seven Gold Agency treats GEO as an acquisition system, not as an isolated communication campaign.

Our approach combines:

• SEO strategy;
• editorial architecture;
• content creation;
• data analysis ;
• digital reputation ;
• conversion optimization ;
• customer journey mapping.

This combination allows us to link visibility to a simple question:

What should happen after the citation?

If no page addresses the intent, if the offer is confusing, or if the form discourages prospects, additional visibility will not produce results.

A GEO approach integrated into acquisition

We verify the consistency between:

• the question asked ;
• the AI's answer ;
• the cited page ;
• the commercial promise ;
• the proof ;
• the CTA ;
• analytics tracking ;
• the sales process.

When the landing page needs improvement, the strategy can incorporate copywriting⁠, the website designor consulting in digital strategy.

The goal isn't just to get a mention. It’s to avoid losing the opportunity that mention creates.

A strategy tailored to SMEs and independent professionals

SMEs, startups, and independent professionals don't always have the budget to cover hundreds of prompts.

They need to prioritize.

For a law firm, an accountant, or a notary, a few high-intent sector-specific and local queries can be more valuable than national visibility on a generic topic.

The strategy can therefore target:

• the most profitable problems;
• priority services;
• relevant geographic areas;
• frequent objections;
• decisive comparisons;
• the questions that precede a contact request.

This focus increases the likelihood of achieving a measurable return.

Cannes, Monaco, France, and international markets

Based in Cannes, Seven Gold Agency supports local, national, and international businesses.

Local SEO requires specific consistency between:

• the website ;
• local pages ;
• the business profile ;
• directories ;
• reviews ;
• geographical mentions ;
• the services actually offered ;
• legal and contact information.

For English-speaking markets, content must be designed specifically for local intent and phrasing. A literal translation of a French page is not enough.

Request a GEO audit

A GEO audit helps answer four questions:

1. Which prompts does your brand already appear for?
2. Which competitors are occupying the answers?
3. Which sources influence AI engines?
4. Which actions offer the highest probability of generating business-relevant visibility?

Seven Gold Agency then analyzes the gaps between your current presence and the position your company wants to occupy.

The report is not limited to a score.

It results in a prioritized plan: technical fixes, pages to strengthen, content to create, evidence to publish, mentions to develop, and KPIs to track.

Conclusion

Choosing a GEO agency is not about buying a promise of appearing in ChatGPT.

The goal is to build a system that allows your brand to be found, understood, validated with proof, and selected whenever a prospect asks for a recommendation.

SEO provides the foundation. Content delivers the answers. External sources build credibility. Monitoring tracks visibility. Your website and offer convert that attention into revenue.

Seven Gold Agency connects these elements into a single, performance-driven strategy.

The next step is to measure your current presence, identify competitors who are already being recommended, and focus your efforts on the prompts that can actually generate business opportunities.

‍