Blog
Conversion, data and AI
This page gathers a selection of Seven Gold Agency blog articles grouped under the theme "Conversion, data and AI".
Website Redesign: Steps, Risks, and a Proven Process
A website redesign is the partial or complete rebuild of an existing website to improve its design, technology, content, SEO, or conversion performance. A successful redesign starts with an audit, protects valuable URLs and content, and includes a controlled migration, testing plan, and post-launch monitoring.
CRO: measure, prioritize and test without overinterpreting
A margin-led CRO method: define the right denominator, verify measurement, quantify impact and adapt testing to the available traffic.
Core Web Vitals: definition, SEO impact and business challenges
Core Web Vitals: understand their role in SEO, their real impact on performance and how to improve them without technically over-optimizing.
Artificial intelligence in digital marketing: a practical 2026 method
A pragmatic method for using AI in marketing: select a measurable use case, use authorized data, keep human validation and compare quality, cost, speed and business impact.
What is Responsive Web Design?
Discover responsive web design, an essential technique to optimize the display of your website on all devices. Complete guide and practical advice.
A/B testing: how to use experimentation to boost your marketing performance
AB Testing is a technique that compares two versions of the same element to determine which is the most efficient.
Marketing Funnel: Stages, Metrics, and Optimization Guide
A marketing funnel maps how qualified people move from awareness to evaluation, conversion, retention, and advocacy. Its value comes from finding and fixing measurable leaks.
The Conversion Rate: How to Calculate It
In the world of digital marketing, understanding and optimizing the conversion rate is essential to maximize the effectiveness of your online campaigns.
Google Analytics 4: A Practical Guide to Business Measurement
A reliable GA4 setup connects business questions to a controlled event plan, validated implementation, privacy-aware governance, useful reporting, and qualified outcomes across analytics, CRM, advertising, and revenue systems.
AI in Digital Marketing: Use Cases, Risks, and Strategy
Artificial intelligence (AI) has transformed many fields, including digital marketing.
How and Why to Install WhatsApp Business on Your Website: The Ultimate Guide
In an increasingly digital world, interacting with customers has become essential for any business that wants to thrive.
What Is a Landing Page Conversion? Formula and Examples
A landing page conversion is the completion of the page’s defined action. Measure its rate, lead quality, economics, and journey impact—not form volume alone.